There are wide varieties of offerings under this option which are combined all together under Google Ads.

With Google Ads, we offer:
Google AdWords – where users can find our partners’ businesses while looking for specific keywords within the same field or “ecosystem” of our partners. This helps businesses acquire new customers.
Google Analytics – with this offering our partners can learn more about their target audience and existing audience demographics, behaviors and other characteristics and preferences that these users have when surfing the online world.
With Google Analytics, we are also able to provide greater insights over
social media campaigns and other running campaigns via different technologies and techniques such as the UTM tagging.